Digital Transformation Solutions

Over five years, Visagio acted as a strategic partner of one of the largest global companies in the consumer goods sector, leading a comprehensive digital transformation in its B2B sales channels. The challenge was to integrate physical and digital operations, strengthen customer-centricity, and explore new revenue sources on a global scale.

Visagio led the restructuring of the business model, digitizing the sales and distribution force, supporting the implementation of global digital products. Customer experience centers and training programs were established that impacted more than 80,000 employees. In addition, new sources of revenue were created through financial services and the structuring of the marketplace, which involved other industries in the sector in the transformation process.

Since August 2023, Visagio has been acting as a strategic and operational partner of a European payment company based in London and present in seven European countries. The challenge is to drive its financial, operational and digital transformation, seeking portfolio efficiency and creating the basis for growth and expansion in the coming years.

The beginning of the operation was guided by a strong efficiency agenda and simplification of the portfolio, optimizing administrative expenses and service costs. Revenue and expense management models, tools for monitoring and reporting product performance, and the definition of the vision and product roadmap for the next five years were built. Visagio is currently conducting the company's growth and expansion plan through interim management and project execution on Product Management, Data, Operation, Sales, Revenue Management, Customer Support and HR fronts.

With increased competitiveness and regulatory changes, the company presented a scenario of reduced life base, revenue, and profitability, mainly impacted by an increase in customer acquisition costs (CAC), with no connection with sales quality and a low historical reduction in expenses. The initial challenge was to leverage efficiency, increasing cash generation for the sake of business longevity.

Visagio, over 2 years, operated with a program of efficiency, strategy evolution and operational excellence, themes that were enhanced by extensive experience in technology transformation with a fundamental role in simplifying and evolving processes, enabling greater efficiency and competitive differentiation. The IT strategy, project portfolio management and squads, and data and systems architecture were reviewed, with the execution of data structuring and strategic KPIs, in addition to the automation of critical and manual processes, such as revenue reconciliation.

One of the largest global consumer goods companies, with more than 400 brands and an international presence, faced challenges of inefficiency in the process Order-to-cash, with an OTIF index of only 70%. This scenario was impacted by the complexity of the portfolio and the characteristics of the logistics operation.

Our work began with a phase of Discovery together with the business team to deeply understand the logistical bottlenecks. Based on this diagnosis, we designed and implemented an integrated solution, consisting of three main pillars:

• ‍Intelligent Order Allocation with AI-based optimization models, supported by RPA, ensuring efficient prioritization, elimination of manual intervention, and integration with inventories.
• ‍Order Tracking through a web portal accessed by customers and collaborators, with intuitive dashboards, real-time status, and actionable insights throughout the entire order cycle.
•  Data Squad & RPA, aimed at automating critical processes, reducing human errors and increasing efficiency in areas such as logistics, service and warehousing - totaling 43 automated processes.