Commercial & Marketing
Does your company truly understand the needs of its customers? Leverage Commercial and Marketing capabilities to your advantage and transform your organisation by placing the customer at the centre of your business.
Meeting customer needs is the primary reason any organisation exists. In an increasingly dynamic world, Commercial and Marketing functions play a key role in differentiating your company from the competition. By understanding customer profiles and leveraging AI and Analytics, these functions help drive consistent sales growth and build lasting customer loyalty.
To achieve long-term sales success, it is essential to develop strong positioning and communication strategies, supported by an organisational structure aligned with business objectives. This includes clearly defined roles and responsibilities, robust business processes, and effective results governance — all of which contribute to a more engaged, high-performing team.
How we transform
Business
Ensure that your sales team is well sized, with appropriate incentive models and with standardized processes.
Visagio works to optimize the Sales Force through 3 main methodologies:
- Structure, dimensioning and routing: We understand the best structuring for your sales team and we optimize routes for greater commercial productivity. The use of Analytics can support sales operationalization challenges ranging from what is the ideal size of your commercial force and what routes sellers should follow on a daily basis to maximize revenues.
- Sales Incentive Model: We work to build a methodology composed of different elements, so that it engages different profiles of the commercial force and keeps the sales person active - considering compensation, awards, seasonal campaigns and awards. An adequate incentive model must seek the permanence of Top Performers and the departure of Low Performers.
- Design and Optimization of Business Processes: We define the roles, responsibilities, and routines of your team so that your company's commercial operation generates more results. In this way, we support your organization from the management governance design and meetings, to daily activities, commercial approaches and sales team tools, with the objective of improving employee productivity and engagement.
Maximize the profitability of your business through appropriate pricing.
Pricing is one of the main levers for Campaign Optimization, and is crucial for Customer Acquisition, Monetization, and Retention, with the higher objective of maximizing Customer Lifetime Value (LTV).
In this sense, Visagio develops computational models for optimizing campaigns that indicate which offers will be offered to each customer per channel, taking into account the goals and restrictions of your business. In addition, we also define appropriate pricing based on customer value perceptions, cost structure, and market movements.
Deliver a unique value proposition to your customers and gain a competitive advantage in products, channels, prices, and market.
It's safe to say that every company wants to grow. For this to happen, it is necessary to define, first of all, a solid strategy to deliver a unique value proposition to your customers.
Through our Go To Market Strategy, we analyze the profitability of channels, products, competition and target audience and prepare an action plan for your company in each market, channels or services - ensuring greater success in executing the strategy in each field.
Improve the profitability of your business through a product offering aligned with the needs of your target audience.
The advancement of technology and the integration of industry and retail made it possible to obtain data to understand the shopper's consumption patterns and the needs of its target audience. Using this information to add to the mix definition, to the positioning at the point of sale and to create intelligent promotions maximizes profitability and guarantees an offer aligned with consumer expectations.
With the support of Visagio, it is possible to gain a competitive advantage by implementing a category management model based on ECR (Efficient Consumer Response), using technology and partnership between industry and retail to understand market trends, consumer data, and positioning of your brand vis-a-vis competitors. Thus making effective decisions to ensure the best shopping experience for the final consumer.
Design of roles, responsibilities, and routines that keep the sales team motivated and aligned with the company's objectives, reducing bureaucracy and ensuring greater agility.
Companies increasingly expect marketing to play a leading role in the transformation of their business. However, what many organizations don't understand is that the techniques used in the past no longer work in a connected and competitive world.
From planning and structuring teams to the use of analytics and tools, Visagio provides the necessary transformation for Marketing to add value to your company, contributing to sustainable growth, brand building and positive impacts on the customer journey.
Results that our clients have achieved:
- +30 marketing squads deployed in one of the largest brands in the country
- 4x greater than the result projected for the campaign using Marketing indicators
- -60% reduction in campaign lead time
- 80% reduction in errors when generating and sending communications
Define the ideal size of your sales team and design optimized routes to improve business productivity.
The use of analytics can support sales operationalization challenges, such as what is the optimal size of the commercial force and also what routes sellers should follow on a daily basis to maximize revenue. Our sales team sizing model optimizes territory coverage, considering potential revenue, team productivity, and your organization's objectives. Our routing model, on the other hand, maximizes customer service, reducing travel and meeting business restrictions.